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Hardback: 194 pages
Publisher: B2B CFO, LLC; 1st edition (June 1, 2006)
Product Dimensions: 9.4 x 6.3 x .7 inches
Shipping Weight: 14.88 ounces
The Danger Zone book cover (large)
The Danger Zone
Lost in the Growth Transition
Dear Business Owner:
This is an open letter to the risk-takers of our society - the owners of closely held growth companies. You are the reason our economic society works. You employ the largest number of salaried employees in our country.
You feel the truthfulness of the adage, "It is lonely at the top." You sometimes wonder if anyone will ever understand you, your goals, your business wishes and ambitions. You also have frustrations that cause you to worry about your business. Some of these worries are with you 24/7, 365.
Many of your peers have expressed sentiments to me such as, "I do not understand why I had more cash when my company was much smaller than it is today;", "I do not understand why bankers will not give me the money I need;", "I used to love my business when I first started, but now I feel trapped;", "I don't have time to leave the office to spend time with customers or my family;" and so forth.
Expressions similar to the above are symptoms of a larger problem, a phenomenon I call The Danger Zone. The purpose of this book is to help you understand this phenomenon and to give you some suggestions to avoid or get out of this situation.
The goal of this book will have been accomplished if it helps one business owner avoid or escape from The Danger Zone. Hopefully, it will help many.
Jerry L. Mills